A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.

NEW MOOD - NO RULES - DIFFERENT TASTE

We put passion into each and every one of our products. Our lifeblood flows in their veins.

 

 

 

 

 

 

A.S.98 is a brand with personality. Those who create unique fashion need to be unique in character. This isn't something you can learn in design school, it comes from the neighbourhoods where the non-conformists live. This is where creativity comes to life, along with a sense of pride that's based on who you are – not what you own. Our design team embraces this concept. Let's call it passion, a lifeblood that flows into our everyday work. We create more than shoes; we produce distinctive works of art that bear our signature. With uncompromising style and all the rough edges, each piece has its own unique personality. One that is recognized where it really counts: on the street.

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